Canna HempX, a cannabinoid sports recovery cream is now being marketed to the mixed martial arts sports community after seeing a surge in interest from skateboarders
Inc () (OTCWX:TGIFF) announced Thursday that its Canna HempX line of products have been introduced at Xtreme Couture MMA, a world-class mixed martial arts gym and pro shop in Las Vegas.
The company’s subsidiary Infused MFG which makes the Canna HempX line of products has set up a new action sports division and will be working with professional athletes to market Canna HempX, a cannabinoid sports recovery cream.
It's shaking things up by recruiting mixed martial arts fighter Sarah Moras to promote its new action sports division as well as its Canna HempX brand of sports recovery creams.
READ: 1933 Industries nears completion of its large new cannabis cultivation facility in Las Vegas
Moras who competes in the Bantamweight division has risen to prominence since making her professional debut in 2010.
"Xtreme Couture MMA was the obvious outlet for Canna HempX as it has become a favorite destination for people from all over the world who strive to achieve their fitness and sports goals,” said Moras. "Xtreme Couture MMA is one of the biggest MMA gyms attracting athletes from all levels under one roof in one of the biggest fight meccas in the world. I hope that other fighters try the product and see their own recovery results."
Moras, who is on a six-month contract, will play a key role in helping in the marketing efforts of Infused MFG.
With over 80 stock keeping units (SKUs) and new products introduced regularly, the Canna Hemp line of products includes Canna HempX, Canna Paws and Canna Fused.
Canna HempX is a CBD sports recovery cream for athletes that sooths pain, aids with muscle spasms and also helps with bruises, injuries and arthritis relief.
1933 is a cannabis company with operations in the US and Canada. The company owns 91% of both Alternative Medicine Association and Infused MFG and 100% of Spire Global Strategy.
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