In addition, Caleb Zobrist becomes executive vice-president, effective immediately.
Skilled marketer Ester Vigil has joined the ranks of female leaders in the cannabis sector as she becomes president of Inc () (OTCQX:TGIFF), the company announced Thursday.
In addition, Caleb Zobrist becomes executive vice-president, effective immediately, the Chilliwack, Canada-based firm said in a statement.
READ: 1933 shakes up its executive team
The firm has recently revamped its executive team, which has included appointing a new CEO Chris Rebentisch, who took the reins from Brayden Sutton. Sutton will remain chairman of the board.
Ms Vigil as marketer brings more than 17 years' experience in the cosmetics industry, having worked for companies such as Peter Thomas Roth and Sephora.
She has also been vice-president with , where she was responsible for all sales initiatives, client management, education and marketing across all sales channels for the firm's Alternative Medicine Association (AMA) and Infused MFG (Infused) cannabis and CBD lines, it said.
In the latest role, she will oversee sales and marketing, with the aim of establishing the firm's wellness products as the premier cannabis and CBD brands.
"We are witnessing a seismic shift in perception in the cannabis sector, where cannabinoids are disrupting the wellness market. We believe that is at the forefront of this rapidly expanding industry, where we see cannabis establishing itself like other nutraceuticals", said Chris Rebentisch, CEO.
"Ester joined Infused in 2017 and quickly established herself as a leader in the company and industry. She has been the driving force behind the impressive growth of the Canna Hemp line of wellness products to over 700 retail outlets across 46 US states."
Vigil added: "It's an honour to be part of this company and to demonstrate that women are breaking ground in this high growth sector."
A licensed attorney
Meanwhile, Zobrist has been a licensed attorney in Nevada since 2009, working on numerous mergers and acquisitions for private and public companies.
He has represented cannabis companies in Nevada since the state's launch of its legal medical marijuana program in 2014 and joined 1933 in 2018 as vice-president and general counsel, where he has identified opportunities for growth and overseen expansion initiatives
Zobrist will oversee the firm's strategic plans to establish it as a reliable innovator in the cannabis space, it added.
1933 Industries Inc is a cannabis firm with operations in the United States and Canada. It owns licensed medical and adult-use cannabis cultivation and production assets, proprietary hemp-based, CBD infused branded products, CBD extraction services and a specialized cannabis advisory firm.
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