'The Dawn of a New Era' by documentary filmmaker Atlee James tells the cannabis story from its prohibition to today's push toward legalization
Inc (CSE: TGIF) (OTCQX: TGIFF) released its new educational short film, The Dawn of a New Era by documentary filmmaker Atlee James.
The film tells the story of weed from the dawn of civilization through its prohibition to the current trend pushing toward legalization. The film hopes to educate and destigmatize cannabis by revisiting prohibition and its complex history based on misinformation and state propaganda.
"While perceptions of the plant continue to evolve, we are witnessing a post-prohibition booming industry, where the medicinal nature of the cannabis plant is being recognized," said CEO Brayden Sutton. "The trends in the cannabis market are akin to those at the end of alcohol prohibition, where the rapid growth of new companies, brands, jobs, and investment have the potential to create an industry as large as that of alcohol today."
READ: 1933 Industries' Canna HempX products featured in top mixed martial arts gym in Las Vegas
When prohibition was instituted in 1919, there was a large alcohol economy that was suddenly made illegal. An estimated 200,000 saloons and breweries were shut down by the passage of the 18th Amendment and consumers turned to black market speakeasies to consume alcohol.
Marijuana prohibition has had a similar impact. The film pushes for the mainstreaming of marijuana highlighting that the second chemical in marijuana which is cannabidiol (CBD) is potentially effective in combating psychosis, anxiety, addiction, epilepsy among a host of other medical issues.
1933 is a cannabis company with operations in the US and Canada. The company owns 91% of both Alternative Medicine Association and Infused MFG and 100% of Spire Global Strategy.
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