With 658 stores in North America, Zumiez has a well-defined brand position with a target demographic
() (OTCMKTS:TGIFF) announced Monday that it has commenced sales to specialty retailer Zumiez, featuring the cannabis company's action sports topical CBD recovery cream Canna Hemp X.
With origins in Seattle, Zumiez has grown from a single outlet to hundreds of stores across the US and Canada with a focus on the skate and snow industries.
Zumiez is a leading specialty retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through fashion, music, art and culture of action sports, streetwear, and other unique lifestyles, according to a statement.
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Canna Hemp X was launched in 2018 in collaboration with Torey Pudwill, one of the world's top professional skateboarders and founder of Grizzly Griptape.
"Our focus on supporting the skate, snow, and other action and adventure sports industries is the background of the Canna Hemp X brand and Zumiez's unequal approach to marketing, branding and merchandising, integrating their brands with their customers' activities and interest makes it an ideal retailer for our products,” said Paul Kobriger, brand manager for Canna Hemp X.
"We are pleased to be the first to offer CBD products at Zumiez stores as we continue to support athletes, both professional and amateur, and those seeking active lifestyles with their recovery."
With 658 stores in North America, Zumiez has a well-defined brand position with a target demographic that is synergistic with the Canna Hemp X line.
"Zumiez offers unique, emerging and trending brands that reflect a passion for an active lifestyle,” Kobriger added.
1933 Industries, based in Vancouver, owns licensed medical and adult-use cannabis cultivation and production assets, proprietary hemp-based, CBD-infused branded products, CBD extraction services and a specialized cannabis advisory firm.
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