There’s no doubt that Big Tobacco will have a seat at the table when it comes to the recreational cannabis market. But how much of the market share will Big Tobacco own?
The legalization of cannabis is probably more a matter of “when” than “if” at this point, and industries and consumers alike are more than ready for it. Among the many parties who would benefit from widespread legalization of recreational cannabis sale and use, not many more would stand to gain more than the major players within the Big Tobacco industry. There are numerous reasons why that’s the case. Here are just a few.