The former Canadian CEO of Arrowhead Water Products will help BevCanna win domestic and international distribution, sales, and M&A opportunities
BevCanna Enterprises Inc () (OTCQB:BVNNF) (FRA:7BC) said on Wednesday that it has added veteran retail beverage marketer Donald Wood to the infused cannabis beverage giant’s independent Advisory Board at a time when it is looking at rapid expansion.
As former Canadian CEO of Arrowhead Water Products and current consultant on the bottled water market, Wood brings a wealth of sales and marketing experience in the beverage sector to BevCanna, working with such clients as Tipco Foods (Aura Mineral Water), Primo Water and CBD Naturals.
He is a specialist in acquisitions within the bottled water sector and leverages 25 years of experience marketing international bottled water brands in the Canadian and southeast Asian markets. Prior to his role as a consultant, Wood also worked for Nestle SA in the Pure Life bottled water division and was a co-founder of Coastal Mountain Water, a North Vancouver-based residential and corporate beverage delivery company.
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“We’re very pleased to have an expert of Don’s calibre join our Independent Advisory Board,” said John Campbell, chief strategic officer at BevCanna.
“Don’s unmatched experience marketing bottled beverages globally will be invaluable as we accelerate our expansion plans and build partnerships both domestically and internationally,” he added.
BevCanna’s Advisory Board already has Doug Mason, who spent two decades leading the iconic Canadian premium beverage company Clearly Canadian Beverage Corporation, which is now known as Clearly Food & Beverage Company Ltd (NASDAQ:CCBC). Mason led the company to annual sales of more than $155 million.
“Mr Wood and Mr Mason will work with BevCanna to identify and secure domestic and international, distribution, sales, and M&A opportunities,” said the company.
BevCanna debuted Anarchist Mountain last year. The name was inspired by the site of BevCanna’s bottling operations, on Anarchist Mountain. The brand includes a range of THC-dominant ready-to-drink beverages, shots, and powdered drink mixes. The company’s Anarchist Mountain and Grüv brands focus primarily on the recreational market.
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