Lyon joins the Vancouver-based company as it prepares to launch its cannabis-infused beverage brands in North America
() (OTCMKTS:BVNNF) has appointed top equity analyst Camilo Lyon to its board of directors and audit committee, the company announced Wednesday.
Lyon brings over two decades of corporate finance and consumer brand experience to BevCanna, primarily as an equity research analyst in the US at top investment banks focusing on global lifestyle brands and retailers, according to a statement.
He is also the founder and CEO of Harixston Consulting, a firm focused on capital raising and advising early stage consumer brands as they progress through their stages of growth.
“We’re pleased that Camilo is joining the BevCanna team,” said CEO Marcello Leone. “The combination of financial, strategic and branding expertise that he brings to the table will be invaluable in this stage of rapid growth.”
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Lyon joins the Vancouver-based company as it prepares to launch its cannabis-infused beverage brands in North America.
“As the cannabis industry continues to evolve across geographies and categories, brands will become an increasingly important distinguisher of success,” he said.
Lyon also served as managing director and head of US Consumer Research at for eight years. During that time, he advised institutional and corporate clients on investment and business strategies.
Prior to that, he was a vice president in equity research at Merrill Lynch covering consumer discretionary companies.
Lyon began his career at Goldman Sachs & Co. and is a graduate of The University of Chicago Booth School of Business and Boston University.
As a board member, Lyon will be granted 100,000 BevCanna share options. And as an audit committee member, he will be granted an additional 50,000 share options.
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