The company said the partnership with Naturo will bring access to over 3,000 distribution points, and manufacturing expertise
BevCanna Enterprises Inc () (OTCQB:BVNNF) (FRA:7BC) on Thursday announced the development of a new Beyond Energy all-natural hemp energy drink.
The Vancouver-based infused cannabis drinks giant said the new Beyond Energy hemp energy drink launched in partnership with the Naturo Group, will be sold under BevCanna’s flagship house brand, Anarchist Mountain Beverages.
Made with natural mineral spring water, Beyond Energy features vegan-friendly ingredients, including “natural yuzu and lime flavours, caffeine from natural tea, ginseng, B and D vitamins, and hemp seed extract, which is a functional source of omegas and promotes brain function and overall wellbeing,” said the company.
READ: BevCanna to launch “Beyond Energy” range of ready-to-mix CBD beverages
The fortified hemp seed extract formulation does not require Health Canada cannabis licensing. The company said this will allow the drink to be sold in traditional mass retail points and through e-commerce channels.
“The launch of the Beyond Energy beverage will not only expand BevCanna’s Anarchist Mountain brand into traditional points of retail and e-commerce, but will also allow BevCanna to sell product into Naturo’s extensive retail distribution network,” said John Campbell, who is the chief strategic officer for BevCanna.
Naturo Group offers a white-label beverage manufacturing vertical for CPG clients and operates nationally distributed house brands across Canada. Naturo’s drinks are sold in over 3,000 Canadian retailers, including 7/11, Loblaws, London Drugs, Metro and Farm Boy, and through Amazon. It is expanding into the US market in 2021.
“Naturo’s significant and established distribution network will allow BevCanna to scale its retail distribution quickly and to leverage this network for its range of infused beverages,” said the company.
“Naturo has been exceptionally successful in growing its retail and e-commerce distribution network, along with its robust manufacturing capabilities,” said BevCanna CEO Marcello Leone, who is the founder of the Naturo Group.
“Now that the market for cannabis and hemp-derived beverages is exploding, Naturo is excited to further strengthen its relationship with BevCanna to launch these innovative new natural products.”
Beyond Energy will be the first beverage to launch under the Anarchist Mountain banner in traditional sales channels. The name was inspired by the site of BevCanna’s bottling operations, on Anarchist Mountain. The brand includes a range of THC-dominant ready-to-drink beverages, shots, and powdered drink mixes.
BevCanna said the Anarchist Mountain portfolio will include non-cannabinoid options — including Beyond Energy — which will use hemp seed extract and be sold through traditional retail and e-commerce, as well as cannabis-infused options, which will be sold through licensed dispensaries.
Based in British Columbia, Canada, BevCanna owns the rights to a pristine spring water aquifer, access to a 40,000–square–foot manufacturing facility, with a current bottling capacity of up to 210 million bottles per annum.
Contact the author Uttara Choudhury at [email protected]
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