BevCanna Enterprises Inc (CSE:BEV) (OTCMKTS:BVNNF) announced Monday the debut of its cannabis-infused beverage powder brand Jase.
Created with a pomegranate lemonade flavour, Jase will be available for sale in licensed dispensaries in California this year. Jase will be offered in a ready-to-mix single-serve powder, infused with 10 milligrams (mg) of THC, and available in a 10-pouch box.
The Jase brand distinctly evokes "California Cool" - the endless summer sun combined with a vibrant hedonism. Coined from "ganja," the Sanskrit word for hemp or cannabis, and the word "base," Jase suggests a brand that is approachable, upbeat and bold.
READ: BevCanna to partner with rising California cannabis beverage brand Calexo
"When conducting our North-America wide consumer study, it was quickly apparent that lemonade was seen as one of most popular flavours," said John Campbell, BevCanna’s chief strategy officer, in a statement.
"We were inspired by the idea of creating a vibrant, bold lemonade beverage that consumers could enjoy on sociable occasions, and we liked the idea of it being easily portable. Consumers can add the powder to their choice of still or sparking waters to create a personalized experience."
The Jase brand was developed in response to BevCanna's extensive North American-wide consumer study, which focused on product and consumption preferences within the cannabis-infused beverage market.
Jase joins BevCanna's roster of recently released ready to drink brands, including the Anarchist Mountain Beverage line of botanical-flavoured sparkling beverages and the Grüv Beverages line of iced teas.
Headquartered in Vancouver, Canada, with operations near Osoyoos, in the Southern Okanagan region of British Columbia, and in Sacramento California, BevCanna is a white-label manufacturer of cannabis-infused beverages, vertically integrated from outdoor cultivation to finished cannabis products.
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