Over 18,000 samples were served and consumers were pleased the drinks were calorie, carbs and sweetener-free
BevCanna Enterprises Inc () (OTCMKTS:BVNNF), a manufacturer of cannabis-infused beverages, revealed Wednesday that the company’s participation in the Lift & Co expo was “a rousing success”, with consumers experiencing the first taste of the newly-launched Anarchist Mountain and Grüv beverage lines.
During the three-day conference earlier this month at the Vancouver Convention Centre, BevCanna served non-infused prototype samples of its soon-to-be-launched in-house brands, Anarchist Mountain Peach and Grüv Iced Tea.
The Anarchist Mountain brand is inspired by natural botanicals found throughout the Pacific Northwest and is based on lightly sparkling spring water. It is THC-dominant, and designed for social occasions, said the company.
READ: BevCanna to present and act as hydration partner for Lift & Co cannabis business expo
On the other hand, the Grüv brand represents an easy-drinking range of classic iced tea profiles. “Grüv is composed of an equal balance of THC and CBD, making it an approachable choice for current and newer cannabis consumers alike,” said the company.
The company said that “over 18,000 samples” were served at the event, and consumers were “unanimously pleased that the drinks were calorie, carbs, and sweetener-free.” The company added that the choice to omit sweeteners was received “especially well,” with consumers viewing this choice as healthier and more transparent – "not trying to cover anything up".
BevCanna said most consumers were new cannabis users, or individuals considering cannabis products for relaxation or therapeutic purposes. The consumers liked the ready-to-drink beverages for their “convenience factor and familiar flavors,” such as the Grüv iced tea version.
"We're thrilled with the consumer response to Grüv and Anarchist Mountain," said Emma Andrews, chief commercialization officer at BevCanna.
"Our extensive consumer research had pointed us toward these flavorings and formats for our premiere products, but we hadn't yet had the opportunity to test them with such a large number of consumers. Now that consumers have tasted and loved Grüv and Anarchist Mountain, we're even more eager to further develop our range of appealing beverages," she added.
Andrews also spoke at the event, sharing her insights into the cannabis-infused beverage market and consumer preferences. During the panel discussion, Andrews talked about current consumer behavior and how messaging will differ once cannabis beverages hit the shelves in Canada.
The company said that its Grüv and Anarchist Mountain drinks are expected to be available in licensed dispensaries in summer 2020.
BevCanna has doubled the size of its outdoor cannabis cultivation site to 292 acres, from 130 acres in its prime location in British Columbia's fertile Okanagan Valley, which also includes a 40,000 square foot manufacturing facility in Osoyoos, as well as a spring water aquifer.
The Vancouver-headquartered company has multiple revenue streams, including house brands, white label bottling, and is actively pursuing joint ventures, licensing and acquisitions of technology and brands. The firm utilizes patented technology to produce premium tasting, water-soluble cannabinoid infusions using THC and CBD from both cannabis and hemp.
Contact the author Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive
