The infused cannabis beverages giant expects to launch the popular US beverage and distillate vape lines by the first quarter of 2021
BevCanna Enterprises Inc () (OTCQB:BVNNF) (FRA:7BC) announced on Thursday that it has successfully completed its first round of product launch discussions with select provincial buyers throughout Canada.
The Vancouver-based infused cannabis beverages giant said that during these “in-depth” product launch discussions, BevCanna validated its strategy of delivering established US brands to Canadian consumers. Initial provincial feedback has enabled BevCanna to finalize its award-winning line-up of Keef Beverages and Cali-Bloom products, allowing the team to complete the Notice of New Cannabis Product Forms (NNCP).
"We received excellent feedback from our initial discussions with cannabis 2.0 provincial buyers across the country on both our Keef and Cali-Bloom product lines," said John Campbell, Chief Strategic Officer for BevCanna.
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"Based on this input, we've now streamlined our offerings to align with consumer tastes and provincial product demand forecasts. We've also completed the required NNCP forms for the branded products, allowing us to register them with Health Canada and commercialize them as early as 60 days from submission," he added.
The initial Keef line-up will include three Keef classic sodas: Original Cola, Bubba Kush Root Beer and Orange Kush. It will also include two Keef sparkling water beverages: Raspberry and Blood Orange.
In the meantime, the Cali-Bloom range will showcase three full-body, long-lasting distillate vape pens: Pineapple Express (1g), Maui Wowie (1g), K. Louis XIII (1g), and a Live Resin distillate vape pen (0.5g).
“This selection of products was chosen to reflect Keef and Cali-Bloom's most popular US products,” said the company. Both lines are consistent top-sellers in their respective territories. Keef offers six of the top ten cannabis beverages in Colorado and three of the top ten in California, ranking second in the US in terms of units of cannabis beverages sold.
Meanwhile, BevCanna is also in “late-stage discussions” with a leading Canadian licensed producer (LP) to distribute its products to provincial cannabis distribution boards through the LP's Health Canada issued sales license. The company said the unnamed LP is now in the process of submitting the NNCPs to Health Canada on behalf of BevCanna, thereby allowing BevCanna to launch Keef and Cali-Bloom branded products into the Canadian market early next year in the first quarter.
BevCanna continues to focus on the product commercialization of Keef, Cali-Bloom and its in-house branded products, as well as those of its white label clients.
BevCanna debuted Anarchist Mountain last year. The name was inspired by the site of BevCanna’s bottling operations, on Anarchist Mountain. The brand includes a range of THC-dominant ready-to-drink beverages, shots, and powdered drink mixes. The company’s Anarchist Mountain and Grüv brands focus primarily on the recreational market.
Contact the author Uttara Choudhury at [email protected]
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