The ready-to mix line of CBD beverage enhancers have functional ingredients and will be launched on its Pure Therapy e-commerce platform
BevCanna Enterprises Inc () (OTCQB:BVNNF) (FRA:7BC) on Thursday announced the development of a new all-natural “Beyond Energy” ready-to-mix line of hemp-based CBD beverage enhancers.
The Vancouver-based infused cannabis drinks giant said the new products will be sold on BevCanna’s recently acquired Pure Therapy e-commerce platform, which has over 23,000 active customers.
BevCanna said the new beverage enhancer product portfolio is symbolic of the “significant progress” the firm has made in its plans to expand a proprietary range of hemp-CBD and nutraceutical products in the global health and wellness market.
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The company revealed that it has developed the flavors, functional ingredients and formats of the new beverage enhancers based on feedback from a North America-wide consumer study. The firm said it identified and measured consumer trends and preferences across Canada and the United States.
As a result, the chosen beverage formats “showcase both natural and functional ingredients that promote energy, wellbeing and vitality, including ginseng, matcha, amino acids and/or trace minerals,” said the company.
In essence, the new powdered beverage line-up features:
Matcha Flavor Energy Drink Mix, a blend of Japanese matcha green tea powder, organic ginseng, Vitamin B blend, fulvic and humic minerals, hemp-derived CBD, 100mg of caffeine per serving and 10mg of hemp-CBD per serving; Watermelon & Juniper Flavor Immune Boost Drink, a blend of fulvic and humic minerals, Vitamin C, Vitamin D, amino acid blend and hemp-derived CBD. This beverage mix contains 10mg of hemp-CBD per serving; and Cinnamon & Vanilla Flavor Electrolyte Drink, a blend of fulvic and humic minerals, Vitamin B blend, amino acid blend, natural mineral salts and hemp-derived CBD. This beverage mix contains 10mg of hemp-CBD per serving.According to the company, its Pure Therapy division achieved unaudited calendar year 2019 gross revenue of C$4.8 million. BevCanna is eying “strong growth” over the next 12 months driven by its new product integration, line of new beverage enhancers, existing natural health products and e-commerce marketing platform.
The company forecasts C$7.28 million in overall gross revenue for the Pure Therapy’s business vertical and a net profit of C$.26 million in 2021.
Based in British Columbia, Canada, BevCanna owns the rights to a pristine spring water aquifer, access to a 40,000–square–foot manufacturing facility, with a current bottling capacity of up to 210 million bottles per annum.
Contact the author Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive
