The saga of Ignite, Instagram celebrity-turned conservative culture warrior Dan Bilzerian’s marijuana-adjacent lifestyle brand, took a few unexpected turns in 2021.
A year removed from 2020—a rollercoaster year in which Ignite posted a $50 million loss, ventured into the legal adult-use cannabis market in Canada, and scored $1 million in free money from the federal government’s Payment Protection Plan—Ignite is now out of the marijuana game, as the company announced last month.
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