Medical cannabis firm EXMceuticals Inc (CSE:EXM) has appointed the former chief executive and co-founder of Dixie Brands to its board as a strategic advisor.
Tripp Keber, who has started the role effective immediately, brings more than a decade of experience working within cannabis and hemp industries.
As well as co-founding Dixie Brands – a premium cannabis-infused products company – Keber has previously served as a director for the National Cannabis Industry Association, the Marijuana Policy Project and the National Association of Cannabis Businesses.
READ: Medical cannabis firm EXMceuticals considers future London listing as it nears first revenue
“Tripp is widely considered one of the most prominent and well-known business leaders in the cannabis industry and is recognized as an established branding expert in the medical cannabis spaces. We are thrilled to announce he will be joining the EXM team,” said Jonathan Summers, chairman of EXM.
“In his role as strategic advisor to the board, Tripp will assist with the development of EXM’s overall strategy, help to grow our strong R&D activities, contribute to cultivate relationships to enhance our market footprint, the development of EXM’s products, as well as co-ordinate our go-to market strategy."
Summers added: "Tripp already has a strong track record of actually delivering results and should set EXM apart from the significant number of CPG companies that are trying to build CBD businesses and wellness brands; whereas."