Fab 5 Freddy, Curaleaf expand B Noble cannabis brand to N.J.

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Cannabis providers B Noble Inc. and Curaleaf Holdings on Monday announced the expansion of B Noble product partnership in New Jersey.

Founded in collaboration with Fab 5 Freddy, legendary hip-hop pioneer, filmmaker, visual artist and cannabis advocate, and Bernard Noble, B Noble is a for-profit, cause-based cannabis brand. As part of Curaleaf’s corporate social responsibility program, Rooted in Good, B Noble launched in July 2021 and is the company’s first large-scale brand venture in alignment with its dedicated social equity work.