Subsidiary Infused Mfg has struck the agreement with Grizzly Griptape, which was founded by skateboard legend Torey Pudwill
Nevada-focused cannabis group (CSE:TGIF, OTCQB:TGIFF) has skated into the action sports market with a new one-year licensing agreement.
Subsidiary Infused Mfg has struck the deal with skateboard firm Grizzly Griptape, founded by skateboard legend Torey Pudwill, for Infused's newest product - 'Canna Hemp X', which includes a CBD-infused recovery cream targeting the rapidly growing sports recovery market.
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"We are excited to launch our new action sports Recovery Cream in collaboration with Grizzly Griptape", Brayden Sutton, president and chief executive of Friday Night, told investors.
"Torey Pudwill is a legendary name in skateboarding and it has been a pleasure to work with him and the team at Grizzly.
"Our company continues to innovate and advance our hemp and CBD-infused product line and we will continue to seek opportunities to enter into new markets."
Friday Night said it was one of the first cannabis companies to partner with a major action sports company to launch a CBD recovery product.
It is also its first collaboration with a well-known professional athlete.
Pudwill is one of the world's top professional skateboarders and an industry entrepreneur.
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Pudwill earned a spot in many podiums in a variety of competitions including Street League Skateboarding and also represents well-known brands, including Red Bull, Diamond Supply and Footwear Co, Young Money, Plan-B Skateboards, Grizzly Grip.
The recovery cream will be available for pre-order on April 20 this year to coincide with industry celebrations and will be sold online and through retail outlets across the USA.
