Bayfield, who worked previously for Cadbury and Coca-Cola, will manage the company’s sales, marketing, and distribution channels globally
() (OTCMKTS:HRVOF) has appointed Andy Bayfield as chief commercial officer, the company announced Thursday.
Bayfield will manage the company’s sales, marketing, and distribution channels globally. He started his new job September 3.
in a statement, Harvest One said Bayfield's career before joining the company was focused on consumer packaged goods with internationally recognized companies such as Cadbury, Coca-Cola, and Canada Dry Mott's, a division of Keurig Dr Pepper.
READ: Harvest One Cannabis boosts European product portfolio with new line of CBD oils
It noted he has a proven track record of leading sales transformation, accelerating product innovation, and defining routes to market internationally.
His focus on commercial execution and innovative brand strategies has driven consistent growth across many consumer-loved brands throughout his career, Harvest One added.
"It is a very exciting day for us at Harvest One as we welcome a true leader in his field in Andy Bayfield" said CEO Grant Froese.
"We believe that the cannabis sector will evolve to a place that looks more like the consumer packaged goods sector. With Andy joining our team as a strong strategic leader, we continue to build the best-in-class team dedicated to increasing market share and creating more innovative products for our cannabis, non-cannabis, and cannabis-infused businesses."
The company lso said it has granted an aggregate of 725,000 stock options under its incentive stock option plan to certain officers and employees of the company.
Each stock option entitles the holder to purchase one common share of the company at an exercise price of $0.52 for a period of five years following the grant date. The grant of stock options and appointment of Bayfield are subject to the approval of the TSX Venture Exchange.
Vancouver-based Harvest One is a global consumer packaged goods company that develops and distributes health, wellness, and lifestyle products to patients and consumers in regulated markets around the world.
Shares closed up 2% to C$0.52 in Toronto and rose 1.2% to US$0.38 on the OTC Markets.
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