The company granted WB Canna exclusive distribution and marketing rights across 33 countries in the Caribbean and Central America
Harvest One Cannabis Inc (CVE:HVT) (OTCQB:HRVOF) revealed that it has signed a three-year renewable marketing and distribution agreement for international market expansion with WB Canna Co & Wellness, a top CBD and wellness products distributor in the Caribbean, Central America, travel retail and cruise channel.
The Vancouver-based cannabis-infused consumer packaged goods (CPG) company said teaming up with WB Canna “aligns with Harvest One’s growth strategies for its core brands,” and contributes to the company’s growth and brand expansion initiatives for fiscal 2022.
Based on the terms of the agreement, Harvest One granted WB Canna exclusive distribution and marketing rights across 33 countries in the Caribbean and Central America, inclusive of Mexico, Puerto Rico, and Colombia.
READ: Harvest One expands LivRelief portfolio with the launch of its Extra Strength Transdermal CBD Cream
“Such distribution includes channels of duty-free, cruise and travel retail,” said the company, while adding that products will be priced at “wholesale prices,” subject to annual price increases.
Meanwhile, WB Canna will provide expert guidance, logistical and regional expertise, as well as local category training to support the CPG brand strategies of Harvest One across the targeted regions.
In a statement, Harvest One CEO Gord Davey said: "Executing on our commitments for expansion and channel development is key to our long-term growth. Once again, our team has delivered and showed the relevance of our brands in providing real wellness solutions in new and emerging markets.”
“These relationships, complemented by our existing partners and distribution network in the US market, will accelerate brand awareness … This expanded distribution is exciting news as it will foster additional growth of the company's existing CPG brands and position Harvest One for future success with our anticipated line extensions of both infused and non-infused products."
Meanwhile, Phillip Jarrel, who is the COO of WB Canna welcomed the Harvest One family of brands, including Dream Water, to its portfolio of wellness-minded brands.
"Better health includes better sleep patterns and habits. We're excited to be Dream Water advocates, and to assist in promoting healthier living throughout our Caribbean, Central America and travel retail/cruise networks," added Jarrell.
Harvest One owns and operates two subsidiaries which are Dream Water, which offers consumer sleep aids and LivRelief, which offers a range of CBD skin creams.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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