The integration will allow clients on BioTrack to seamlessly consolidate sales data and target certain segments of its customer base with customizable discounts and rewards
Inc’s () BioTrack division, a cannabis seed-to-sale software operation, will integrate its point-of-sale system into the loyalty platform of springbig, a provider of customer-loyalty and communications solutions for dispensaries and cannabis retailers.
In a statement from springbig released Wednesday, the Boca Raton, Florida-based company said that the integration will allow clients on BioTrack’s point-of-sale system to seamlessly consolidate sales data and target certain segments of its customer base with customizable discounts and rewards that are tracked directly in the point-of-sale (POS) system.
"The most powerful way to grow revenue is for retailers to build and retain a loyal customer base,” springbig CEO Jeffrey Harris said in a statement. “We’re excited to partner with BioTrack to offer their clients the ability to leverage their POS data to seamlessly create the highly-personalized experiences that customers crave.”
READ: Helix Technologies releases Cannalytics Business Intelligence data platform for cannabis cultivators
springbig has powered more than 230,000 loyalty campaigns through 340 million text messages, the company said. Now, BioTrack clients will be able to target specific consumer segments with custom SMS text messages, which can be tailored using purchase history, gender, zip code and more.
“springbig is a critical component for dispensary operations, especially in a Covid world, helping dispensaries manage customer loyalty campaigns and drive sales,” BioTrack COO Moe Afaneh said. “The enhanced integration now provides a fully streamlined workflow that allows BioTrack users to leverage our industry-leading software to effectively engage customers and drive their bottom line all in one system.”
Helix Technologies, based in Denver, is the leading provider of critical infrastructure services, helping owners and operators of licensed cannabis businesses stay competitive and compliant while mitigating risk.
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