CEO Iris Bincovich said the SHIR Beauty & Science skincare brand combines the benefits of CBD into an innovative formula for fast-acting results
Corporation () (FRA:IP4) said Friday that it has completed a cosmetic clinical study that showed a dramatic 90% to 95% reduction in facial skin wrinkles after a group of study participants used the company’s SHIR Premium CBD Facial Serum for a period of 28 days.
The company said a group of 20 volunteers applied SHIR Facial Serum, which has 300 milligrams of cannabidiol, on a sustained basis twice a day for 28 days and saw very positive results. An overwhelmingly high percentage of volunteers saw a more even skin tone and a depigmenting effect after using the product. "The skin was also more moisturized," according to the clinical results.
"Achieving these amazing results is due to the combination of active ingredients with a specific amount of CBD, which results in tremendous facial skin improvement,” Innocan CEO Iris Bincovich said in a statement.
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“The SHIR Beauty & Science skincare brand combines the benefits of CBD's most effective ingredients into an innovative formula which is leading to visible fast-acting results. Each ingredient was carefully chosen to provide a synergistic effect, working in harmony with each other.”
Bincovich noted that the “high satisfaction” of the volunteers enrolled at the study pointed to the great potential of the SHIR Beauty & Science skincare line to succeed in a targeted market.
The clinical study was conducted by an independent lab at the UPTEC, Science and Technology Park of the University of Porto, in Portugal. The company said the findings of the clinical study were consistent with the main principles of Portuguese legal requirements.
The Israeli firm markets a line of premium CBD-infused derma cosmetic products distributed throughout the UK and Ireland.
Innocan Israel, a wholly-owned subsidiary of the company, is a pharmaceutical tech company that focuses on the development of several drug delivery platforms containing CBD.
Contact the author Uttara Choudhury at [email protected]
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