Latin-owned Humo on creating a culturally authentic cannabis brand

A new brand has entered the chat, and its focus is on the Latino consumer and their intrinsic part of modern cannabis culture.

“Latinos are driving so much of today’s economic growth, especially in one of the country’s fastest growing industries – cannabis,” says Jesús Burrola, CEO of Posibl and the co-founder of Humo.

“We’re excited to bring our community a brand through which they can identify — and our broader cannabis community — the highest quality, sustainably grown flower at an affordable price.”