Looks like Massachusetts is getting LIT

There’s a new cannabis flower brand in Massachusetts, and it’s LIT. 

Ayr Wellness, one of the largest publicly traded cannabis companies in the United States, recently announced that it partnered with Lit to bring its line of cannabis genetics to its Massachusetts dispensaries.

Lit is the latest West Coast cannabis flower brand that is trying to make the jump to the East. Short for Lost In Translation, the brand was co-founded by Ray Schiavone, who originally launched it in Nevada with Tahoe Hydroponics Company.