By MjInvest Editor in Chief on Tuesday, 23 November 2021
Category: Cannabis Business Executive

Massachusetts’ newest marijuana entrepreneur? Steven Van Zandt

Steven Van Zandt is hardly the first musician to break into the nation’s burgeoning legal cannabis industry.

But true to form, Van Zandt — a rocker with legendary status in Bruce Springsteen’s E Street Band and actor best known for his role on “The Sopranos” — is going about his foray into the business in his own way.

The Little Steven’s Underground Apothecary pre-rolled joints are made with wellness in mind, Van Zandt, 71, recently told Boston.com. The pre-rolls are created with an emphasis on CBD — which produces a calming effect on the body, instead of a high — rather than THC, the ingredient that produces the traditional, psycho-active qualities in cannabis.

Van Zandt released the line this fall as an exclusive at Massachusetts’ own Canna Provisions, which has locations in Lee and Holyoke, and the musician recently toured the latter dispensary for an up-close look at how it all comes together.

An advocate for marijuana legalization, Van Zandt said the movement to do so is “actually seeing some progress, finally. Different states are in different stages of legalization … and hopefully we get to a place where it’s just legal, OK? Just plain old legal,” according to the Daily Hampshire Gazette.

[Read more at Boston.com]

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