Here's how O'Neil Rudolph plans to incentivize cannabis brands and consumers to focus on recycling efforts.
O’Neil Rudolph is still two years away from being able to legally purchase recreational cannabis in the U.S. but that hasn’t stopped her from working on a solution to the industry’s waste problem.
Inspired by environmental efforts in other sectors, Rudolph, 19, began thinking about ways to encourage both consumers and retailers to stay mindful of cannabis waste. She felt that the majority of consumers would be interested in recycling initiatives if they were encouraged and made accessible.