CEO Meni Morim said the new skin care products infused with hemp are a “great match” with CannMart's diverse customer base
() (OTCMKTS:NXTTF) said Thursday that it has inked a marketing pact with Cultivated Beauty, a subsidiary of skincare retailer Swisspharme Inc and Elizabeth Grant International, to offer a line of its specially formulated hemp-based skincare products.
In a statement, Namaste said the new products are now available on the company’s CannMart.com online marketplace.
"We're launching into the skin care market with one of Canada's top selling topical brands,” said Namaste Technologies CEO Meni Morim in a statement.
READ: Namaste Technologies names Meni Morim as permanent CEO and board member
"Cultivated Beauty's advanced luxury skin care products, infused with hemp, are a great match with CannMart's diverse customer base and leading online marketplace,” he added.
Morim noted that CannMart would leverage its AI-driven technology platform to build a “customer-centric experience” to help consumers get the right products and the best all-around purchasing experience.
Swisspharme is a contract developer and manufacturer of skincare, body care, cosmetics and health products.
"We pride ourselves on new and innovative concepts with brand partners who share our vision of delivering quality products to our customers. We see working with CannMart as an integral component to our sales and marketing strategy to expand Cultivated Beauty's brand and related sales," said Margot Witz, vice president at Swisspharme. "We appreciate CannMart's dedication to educating its customers about its products, a trait we incorporate into our own commercial efforts."
Toronto-based Namaste, which has been described as the “Amazon of cannabis,” operates the largest global cannabis e-commerce platform with over 30 websites in more than 20 countries under a variety of brands.
In addition to its product offerings of vaporizers, glassware, accessories and CBD products, the company is also involved in the world of medical cannabis, through its licensed subsidiary CannMart Inc, not to mention its efforts in artificial intelligence, cannabis strain research and a global telemedicine app, as well as sales of medical cannabis from its facility in Toronto.
Contact Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive