Gone are the days of illicit, backroom weed sales. The legalization of cannabis has completed changed the way cannabis is sold and now one of Connecticut’s largest cannabis companies is inserting a new way of selling by launching a tiered, paid membership club.
While companies cannot offer cannabis-related discounts and promotions based on a new state law, this program is something that is allowed. And it also allows customers to do something they have not yet been able to do: Pay for cannabis with a credit card.
Verano, which owns the Zen Leaf-branded cannabis retail shops in Connecticut and the CT Pharma cultivation and processing facilities, is launching what it’s calling the Cabbage Club.
David Spreckman, Verano’s chief marketing officer, said it was the next phase in the cannabis market.
“If phase one was about establishing a footprint and creating storefronts, whereby you could introduce consumers and patients to cannabis products that they want across the states, I think that stage has in many states come to its completion,” he said. “We view this as the next iteration of not just how do you bring cannabis products to the customers or patients that want and need them but how do you create something more than that.” [Read More @ CT Insider]