Recreational cannabis companies use marketing that appeals to adolescents

Regulations do still seem to have an impact on the sharing of restricted content, however

Many recreational cannabis companies market their products in a way that appeals to children and teens, despite state-based regulations prohibiting it, according to a new study in the Journal of Studies on Alcohol and Drugs. This marketing is easily viewed by people of all ages on social media platforms.

“I had expected that cannabis companies were unlikely to fully adhere to existing guidelines,” says lead author Megan Moreno, MD, MSEd., MPH, division chief of general pediatrics and adolescent medicine at the University of Wisconsin-Madison.