Western Michigan University to launch Cannabis Marketing class in the spring

KALAMAZOO - A new class at Western Michigan University beginning in the spring is set to be the first of its kind in the state — cannabis marketing.

The joint effort between the university and several local titans of the cannabis industry is a chance for potential future dispensary owners to learn the ABC's of THC.

WMU has always had a strong food marketing program, but in recent years, its graduates have taken on a new, greener venture.

"In the last couple of years, we've been landing a lot of our students in the cannabis industry," says Dr. Russell Zwanka, associate professor of food marketing at WMU.