NCIA’s #IndustryEssentials webinar series is our premier digital educational series featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most.

It’s been nearly a decade since the first legal sales of adult-use cannabis occurred, but data about this nascent industry is still incredibly hard to come by. While some information like tax revenue or sales may be easy enough to find, other areas are harder to pinpoint, like overall economic impact or employment; for instance, federal prohibition prevents the US Department of Labor’s Bureau of Labor Statistics from counting state-legal marijuana jobs. With the goal of educating policymakers, businesses, and other stakeholders on these topics, Whitney Economics and Leafly have published the annual Leafly Jobs Report, the nation’s most comprehensive cannabis employment study.

Tune in with Mike and Michelle as they are joined by Bruce Barcott, Beau Whitney and Nichole Upshaw for a discussion on cannabis as an economic driver, how booming business can help legalization, and dissect the numbers and what they really mean.

Our guests will analyze the latest jobs report, discuss best practices for hiring and employee retention, the differences of hiring between different license types, and how your business and staff can harness your power to reform laws.

Panelists:

Beau Whitney
Founder and Chief Economist
Whitney Economics

Bruce Barcott
Senior Editor
Leafly

Nichole Upshaw
EVP, Human Resources
Jushi

Michael Correia
Director of Government Relations
National Cannabis Industry Association

Michelle Rutter-Frieberg
Deputy Director of Government Relations
National Cannabis Industry Association